π Hey there, I'm Justin.Β
π I'm currently a Creative Director at the Google DeepMind Impact Accelerator, a small team focusing on AI applications for health, science, and the environment.Β
βοΈ As a writer, I love the challenge of turning complex science and tech into simple stories anyone can understand.
π§βπ I co-founded Hello Astro, a story-first branding studio for tech startups. Here are some of the things we've been working on:
π Brand stories for the AI startup Cohere and the aerospace startup Muon Space.
π Brand identities for the product studio Codewalla and Elysian Aircraft, a startup developing a 90-passenger battery-electric aircraft.
π Product stories for Google's 'Dragonscale Solar' project and Google AI.
π Previously, I was a Creative Lead at the Google Creative Lab, their in-house product marketing and development studio. A few projects I worked on there:Β
ποΈ NSynth Super: a musical instrument that uses machine learning to generate new sounds.
π Project Jacquard: the first full scale digital platform for smart clothing.
β³ Sometimes I teach at General Assembly, advise startups at WeWork Labs, and write for Monocle magazine.
Β π I'm Canadian, based in Amsterdam, working worldwide.