👋 Hey there, I'm Justin. 

🌐 I'm currently a Creative Director at the Google DeepMind Impact Accelerator, a small team focusing on AI applications for health, science, and the environment. 

✏️ With a background in writing, I translate complex scientific and technological concepts into clear, simple stories for everyday audiences.

🧑‍🚀 I co-founded Hello Astro, a story-first branding studio for tech startups. Here are some of the things we've been working on:

🚀 Brand stories for the AI startup Cohere and the aerospace startup Muon Space.

🚀 Brand identities for the product studio Codewalla and Elysian Aircraft, a startup developing a 90-passenger battery-electric aircraft.

🚀 Product stories for Google's 'Dragonscale Solar' project and Google AI.

📆 Previously, I was a Creative Lead at the Google Creative Lab, their in-house product marketing and development studio.

💡 A few projects I worked on: NSynth Super, a musical instrument that uses machine learning to generate new sounds; Project Jacquard, the first full scale digital platform for smart clothing; a launch film and a 'how to' film for Sideways Dictionary. I also did the voice-over (for free). 

⏳ Sometimes I teach at General Assembly, advise startups at WeWork Labs, and write for Monocle magazine.

 🌎 I'm Canadian, based in Amsterdam, working worldwide.

💌 Say hello.