Working 

Nike (Berlin). Senior Editorial Lead, Brand Creative 

adidas (Amsterdam). Creative Director, Lab A 

Google Brand Studio (London). Creative Lead  

Google Creative Lab (London and New York). Creative and Copy Lead 

Apple (London). Creative Director, Marcom 

R/GA (London). Senior Creative and Copywriter 

B Reel (Los Angeles). Senior Creative and Copywriter

Rethink (Vancouver) Senior Copywriter 

See more on LinkedIn.

Teaching

Harbour.Space University. Professor. Brand Tone of Voice. Barcelona, 2020-present

General Assembly. Instructor. Copywriting for Tech. London, 2017-present

School of Visual Arts. Adjunct Professor. Digital Design. New York, Fall Semester 2015

Speaking & Mentoring

School of Communication Arts. London, June 2014

Pecha Kucha Vol. 27. Vancouver, April 2013

Advising

WeWork Labs (London)

NSynth Super

Making music using new sounds generated with machine learning. Official Google Blog - The Keyword. March 13, 2018.

Google’s NSynth Super is an AI-backed touchscreen synth. The Verge. March 13, 2018.

Google launches NSynth Super AI hardware prototype. CNBC. March 13, 2018.

Sideways Dictionary

Don’t know what a ‘honeypot’ is? Try this analogy on for size. Wired. March 14, 2017.

Alphabet Build an Urban Dictionary for Tech Jargon. Fast Co. Design. March 14, 2017.

Project Bloks

Project Bloks: Making code physical for kids. Official Google Blog - The Keyword. June 29, 2016.

Google’s Project Bloks will help teach children programming. Wired. June 28, 2016.

Project Bloks: Google’s latest effort to encourage kids to code. The Guardian. June 28, 2016.

Google Is Building Physical Code For Kids. Popular Science. June 28, 2016.

Spell Up with Chrome

New Google Chrome experiment: Spell Up word game helps you improve your English using your own voice. The Next Web. May 13, 2014.

Spell Up, A Chrome Experiment, Uses Voice Recognition, Gaming To Improve Your English. TechCrunch. May 13, 2014.

Google Science Fair 2014

7 Amazing Google Science Fair Projects. Scientific American. September 22, 2014.

Irish teens make Time magazine’s ‘most influential’. BBC. October 15, 2014.

DevArt: Art Made With Code

DevArt: Google’s ambitious project to program a new generation of artists. The Verge. February 5, 2014.

Artists virtually gatecrash Google’s DevArt Barbican exhibition. Wired. July 21, 2014.

OnHub Makers

Google’s OnHub Router Gets a Stylish New Look. Architectural Digest. January 8, 2016.

Google’s OnHub route is now a slinky. The Verge. December 8, 2015.

Android Experiments

Google launches Android Experiments to showcase your most creative apps. The Verge. August 12, 2015.

Google’s Android Experiments shows you all the cool stuff you can do on Android. The Next Web. August 12, 2015.

Project Jacquard

Google And Levi’s Want To Put Computers In Your Clothing. Forbes. June 16, 2015.

Meet Project Jacquard, Google’s Plan To Turn Your Clothes Into A Touch Screen. Fast Co Design. June 1, 2015.

Google is Hacking Our Clothes To Work Like Touchscreens. Wired Magazine. May 29, 2015.

Inside Abbey Road

Take an interactive virtual tour of Abbey Road Studios. Rolling Stone Magazine. April 15, 2015.

Google Offers a Rare Peek Inside Abbey Road Studios. Esquire Magazine. April 15, 2015.

Definitely Raining

10 to remember Vancouver’s Definitely Raining blog by. CBC News. November 28, 2013.

Goodbye to Vancouver’s Definitely Raining blog. Metro News. November 28, 2013.

Science World

Vancouver Science World ads for sexuality exhibit pulled from bus stops for being too racy. The National Post. August 14, 2013.

Racy Science World ads spark controversy in B.C. CBC. August 13, 2013.

Tim Burton’s Cadavre Exquis 

Tim Burton Telling Crowd-Sourced Tale via Twitter. Mashable. November 11, 2010. 

Pass notes No 2,887: Cadavre exquis. The Guardian. November 24, 2010.

2020: Bauhaus Everywhere

2020 ADC Awards - Bronze

2018: NSynth Super

Clio - Product Design / D&AD Yellow Pencil – Interactive Design for Products / ADC Silver Cube –  Product Design / FWA of the Day –  March 31, 2018

2017: Project Bloks

D&AD Wood Pencil – Product Design, Innovative Product Design

2016: Project Jacquard

🦁 Cannes Product Design Grand Prix  / D&AD Wood Pencil – Product Design / Innovative Product Design / D&AD Graphite Pencil – Digital Design, Tech Innovation

2015: Inside Abbey Road

Cannes Design Silver Lion Digital / D&AD Wood Pencil / FWA Website of the Day / FWA Website of the Month / Adobe Cutting Edge Award / Awwwards Site of the Day / Communication Arts Web Pick of the Week / Creativity Magazine Editor’s Pick / Fast Company Top 5

2014: Spell Up with Chrome

The One Show Interactive - Silver / FWA Website of the Day / The Lovie Awards / Eurobest – Interactive / Awwwards Site of the Day

2014: DevArt: Art Made With Code

Cannes Digital Lions Shortlist / Cannes Innovation Lions Shortlist / FWA Website of the Day / Webby’s Technical Achievement Award

2013: Science World: The Science of Sexuality

The One Show Film Shortlist / Cannes Film Lions Shortlist / The Marketing Awards – Gold / Applied Arts / Communication Arts

2012: Science World: Airport Security

The One Show Film Shortlist / Cannes Film Lions Shortlist / The Marketing Awards – Gold / Advertising & Design Club of Canada / Applied Arts / Communication Arts

2011: Rethink Realizer

The One Show Interactive Finalist / The Webby Awards Finalist / The Marketing Awards – Silver / Applied Arts / Communication Arts

2010: Tim Burton’s Cadavre Exquis 

The One Show Interactive Finalist / The Webby Awards Finalist / The Marketing Awards – Gold / Applied Arts