๐ Hey there, I'm Justin.ย
๐ I'm currently a Creative Director at the Google DeepMind Impact Accelerator, a small team focusing on AI applications for health, science, and the environment.ย
โ๏ธ My job is to translate complex scientific concepts into clear and simple communication pieces, helping everyday people understand AI's potential positive impact on some of the world's biggest problems.
๐งโ๐ I also co-founded and co-run Hello Astro, a story-first branding studio for startups.ย
๐ฎ Some things I've worked on: a narrative brand identity for Cohere; a TED Talk on platform co-ops; and Bauhaus Everywhere, a series of explainer films covering the school's influence on our everyday lives.
๐ Previously, I was a Creative Lead at the Google Creative Lab, their in-house product marketing and development studio.
๐ก A few projects I worked on: NSynth Super, a musical instrument that uses machine learning to generate new sounds; Project Jacquard, the first full scale digital platform for smart clothing; a launch film and a 'how to' film for Sideways Dictionary. I also did the voice-over (for free).ย
โณ Sometimes I teach at General Assembly, advise startups at WeWork Labs, and write for Monocle magazine.
ย ๐ I'm Canadian, based in Amsterdam, working worldwide.