👋 Hey there, I'm Justin.
✏️ I'm a Creative Director and Copywriter with a love for strategy, storytelling, and culture building.
🧑🚀 I co-run Hello Astro, a narrative branding studio that helps startups build their brand identity through storytelling.
🔮 Some things I've written/made: a narrative brand identity for Cohere; a TED Talk on platform co-ops; and Bauhaus Everywhere, a series of explainer films covering the school's influence on our everyday lives.
📆 I was previously a Creative Lead at the Google Creative Lab, their in-house product marketing and development studio.
💡 A few projects I worked on: NSynth Super, a musical instrument that uses machine learning to generate new sounds; Project Jacquard, the first full scale digital platform for smart clothing; a launch film and a 'how to' film for Sideways Dictionary. I also did the voice-over (for free).
⏳ Sometimes I teach at General Assembly, advise startups at WeWork Labs, and write for Monocle magazine.
🌎 I'm Canadian, based in Amsterdam, working worldwide.