👋 Hey there! I'm Justin, a senior brand marketing creative director specializing in strategy, concept, and narrative.

✏️ I love great storytelling and the challenge of translating complex science and technology into simple, human-centered stories.

🌐 I'm currently a Creative Director at the Google DeepMind Impact Accelerator. We're a small team focusing on AI applications for health, science, and the environment. 

🧑‍🚀 I also co-run Hello Astro, a story-first branding studio for tech startups. A few things we've delivered:

🚀 Brand stories for the AI startup Cohere and the aerospace startup Muon Space.

🚀 Brand identities for the product studio, Codewalla and Elysian Aircraft, a startup developing a 90-passenger battery-electric aircraft.

🚀 Product stories for Google's 'Dragonscale Solar' project and Google AI.

📆 Previously, I was a Creative Lead at the Google Creative Lab, their in-house product marketing and development studio. A few things I worked on there: 

🎛️ NSynth Super: a musical instrument that uses machine learning to generate new sounds.

👖 Project Jacquard: the first full scale digital platform for smart clothing.

📖 A launch film and a 'how to' film for Sideways Dictionary. I also did the voice-over (for free). 

⏳ Sometimes I teach at General Assembly, advise startups at WeWork Labs, and write for Monocle magazine.

 🌎 I'm Canadian, based in Amsterdam, working worldwide. 

✨ Whatever I lack in raw talent and intelligence, I make up for in curiosity, enthusiasm, and hard work. 

💌 Say hello.